Max’s Moments and Nike LaCrosse
How better to engage Lacrosse fans than offering them the chance to explore Max Seibald’s amazing talent an immersive 3D experience? We can’t think of anything better than Nike’s “Max’s Moments,” designed specifically for Inside Lacrosse and Nike’s Lacrosse Facebook page.
In addition to building out the experience for Wieden + Kennedy, we worked with the amazing team at Razorfish and Google DoubleClick to take the unusual approach of delivering the experience to Inside Lacrosse as rich media, enabling the full benefit of DoubleClick metrics, tracking, and serving. The project is a standout example of awesome and is currently featured on the front page of DoubleClick’s gallery of amazing rich media for the entire month of March.